Supplements you actually look forward to.
Sonrup began with a simple frustration: the best formulas in the world do nothing if the tub stays shut. So we built a brand around the one thing most supplements ignore — the experience of taking them.
Flavour first. Science always.
Every batch has to pass two tests before it ships: does it work at a meaningful dose, and would you happily take it every morning for a year?
Pectin based, 100% vegetarian
No gelatin, ever. Real fruit concentrates for flavour.
Tested every batch
Third-party lab checks for potency, purity and heavy metals.
Doses that matter
No fairy dusting — actives at levels backed by research.
Our values
Taste is a feature
If it does not taste good, you will not take it. We reformulate until the flavour panel scores it above eight out of ten — then we look at the actives.
Doses you can check
Every active is listed with its exact amount. No proprietary blends, no fairy dust, nothing hidden behind a trademarked name.
Tested, batch by batch
Heavy metals, microbial load and active potency are tested on every single batch by an independent NABL-accredited lab.
Made to sit on the counter
Packaging designed to be seen, not hidden in a cabinet. Visibility is the cheapest adherence tool there is.
How we got here
2023
Two founders, one kitchen, and a stubborn belief that supplements should taste like something.
2024
First batch of Biotin + Multivitamin gummies. Sold out in eleven days.
2025
Himalayan Shilajit launches with zero added sugar. Our hardest formulation to date.
2026
Over 120,000 tubes shipped across India and a kids' range parents actually trust.