Our most-loved gummies
Five flavours. Zero compromise.
98%
of customers say they'd never go back to tablets.
Built to be taken, not just bought.
Most supplements fail on the shelf, not in the lab. We designed ours to be the part of your day you actually look forward to.
Premium Ingredients
Actives at doses that matter, sourced from suppliers we can name.
Delicious Taste
Real fruit concentrates. No chalky aftertaste, ever.
Easy Daily Routine
One or two gummies. No water, no measuring, no excuses.
Carefully Crafted
Small-batch formulation with in-house pharmacists.
Quality Assured
Every batch third-party tested for purity and potency.
Convenient Format
A tube that travels, seals tight and looks good on the counter.
What's inside the tube
Every gummy is a short ingredient list you could read out loud without flinching.
Himalayan Shilajit
500 mg purified resin
Ashwagandha
Traditional adaptogen
Vitamin B12
Energy metabolism
Tamarind
Real imli flavour
Find your perfect gummy
Tell us what you're after. We'll point you at the tube that fits.
We started with a half-empty bottle of vitamins.
Every household has one — bought with the best intentions, abandoned by week three. Sonrup began by asking a simpler question: what if taking your vitamins was the nicest thirty seconds of your morning?
So we formulate backwards. Taste first, then texture, then the actives — never sacrificing the dose to get there. Small batches, honest labels, and packaging you don't have to hide in a cupboard.
4.8★
Average rating
120k+
Tubes shipped
100%
Vegetarian
Loved by 120,000+ mornings
The biotin gummies actually taste like real orange, not medicine. Three months in and my nails have never been stronger.
Ananya Rao
Bengaluru · Verified purchase
I've tried shilajit resin before and hated it. This is tangy, easy and I never skip a day now.
Rohit Menon
Mumbai · Verified purchase
My 6-year-old asks for his gummy bear every morning. Getting vitamins into him is no longer a fight.
Priya Sharma
Delhi · Verified purchase
Packaging is genuinely premium — the tube feels lovely. Delivery took three days to Pune.
Kabir Sethi
Pune · Verified purchase
Finally a supplement brand that doesn't look like a pharmacy. Sits nicely on my kitchen counter.
Meera Iyer
Chennai · Verified purchase
Bought the family pack. Everyone has their own tube now. Zero sugar option is a big plus.
Aditya Nair
Kochi · Verified purchase
Join the gummy club
Every batch is built around a single promise: it has to taste good enough that you never skip it. We use real fruit flavours, clean actives at meaningful doses, and packaging designed to live on your counter, not hide in a cabinet.
A pectin base (no gelatin), real fruit concentrates for flavour, and clinically-relevant actives such as biotin, vitamin C, D3, zinc and purified Himalayan shilajit depending on the product.
All our gummies are 100% vegetarian and pectin-based. The Shilajit range is made with no added sugar; the multivitamin ranges use a minimal sugar base for taste.
Follow the dose printed on each tube — usually 1 to 2 gummies daily. Do not exceed the recommended dose.
Orange (Citrus), Imli (Tamarind) and Mixed Fruit today, with Strawberry, Lemon and Watermelon rolling out through the year.
Orders are dispatched within 24 working hours. Metro cities receive orders in 2-3 days, rest of India in 4-6 days.